A brand that already works in the market and provides training spaces and equipment for rent, called "Valhalla".
The concept is based on Norse mythology, in which there is a "Valhalla" hall where warriors gather before going into battle.
The task:
create a sub-brand to produce a line of yoga products.
A brand that already works in the market and provides training spaces and equipment for rent, called "Valhalla".
The concept is based on Norse mythology, in which there is a "Valhalla" hall where warriors gather before going into battle.
The task:
create a sub-brand to produce a line of yoga products.
The problem:
The company's branding was based on a powerful character with sharp and crude graphic language.
On the other hand, it is necessary to adapt the branding to the series of products for yoga, which is based on more peaceful and neutral values.
the solution:
The rays of the powerful figure are an interesting visual opening for the conversion of the figure.
They have a great role in the role of the character, so using them allows you to play with the nature of the character easily.
The problem:
The company's branding was based on a powerful character with sharp and crude graphic language.
On the other hand, it is necessary to adapt the branding to the series of products for yoga, which is based on more peaceful and neutral values.
the solution:
The rays of the powerful figure are an interesting visual opening for the conversion of the figure.
They have a great role in the role of the character, so using them allows you to play with the nature of the character easily.
Take off the horns!
By the simple act of lowering the horns the figure represents the values of yoga.
In addition, the logo was given an abstract animation of a yoga mat layout, which allowed the creation of an additional dimension by monochrome black and white.
In addition, the logo was given an abstract animation of a yoga mat layout, which allowed the creation of an additional dimension by monochrome black and white.
In addition, the logo was given an abstract animation of a yoga mat layout, which allowed the creation of an additional dimension by monochrome black and white.
